episode page

Ep 22. ROI survival guide for startup marketers

Nov 11, 2025

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6 min read

Ep 22. ROI survival guide for startup marketers

Rapti Gupta, Head of Marketing at Avataar Ventures, on proving marketing ROI, Pipeline Minus One framework, first-principles thinking, channel selection, and speaking founder language to connect marketing work to revenue

Mita Mandawker

episode page

Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks

Oct 18, 2025

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3 min read

Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks

Zeeshan Akhtar, prev. Head of Marketing at Mailmodo on positioning, scaling from solo marketer to 8-person team, creative campaign strategies, and building high-velocity marketing culture at a growth-stage martech startup

Mita Mandawker

episode page

Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Jul 13, 2025

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4 min read

Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Disha Parekh, on turning "what you don't want" into career growth, why everyone thinks they can do content marketing but can't, and more

Mita Mandawker

episode page

Ep #18 Why aiming for second best works + 3 jobs to find footing + career lessons that matter

Jun 29, 2025

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4 min read

Ep #18 Why aiming for second best works + 3 jobs to find footing + career lessons that matter

Siddhartha Kathpalia, on building profitable ventures through "being nice," aiming for second best, and why it takes three jobs to find your footing

Mita Mandawker

episode page

Ep #17 From India's early product marketer to a profitable bootstrapped multipreneur

Jun 22, 2025

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5 min read

Ep #17 From India's early product marketer to a profitable bootstrapped multipreneur

Siddhartha Kathpalia, on his journey from performance marketing to product marketing to multipreneur: the career evolution every marketer should see

Mita Mandawker

episode page

[Bonus] How to break into product marketing (even without the title)

Jun 5, 2025

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4 min read

[Bonus] How to break into product marketing (even without the title)

3-skill formula for transitioning into product marketing and career paths once you're in

Mita Mandawker

episode page

Ep #16 Walking the halls and pushing big rocks up the hill

Apr 10, 2025

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4 min read

Ep #16 Walking the halls and pushing big rocks up the hill

Robbert van der Pluijm, Head of Marketing on building a career in adtech and playing the long game

Mita Mandawker

episode page

Ep #15 How this marketer built optionality in his career

Mar 20, 2025

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5 min read

Ep #15 How this marketer built optionality in his career

Sanjeev NC on co-founding a $5k/month micro saas product, trainable gut

Mita Mandawker

episode page

Ep #14 Playing to your strengths, sailing with the tailwinds and why compounding really works in careers

Mar 13, 2025

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4 min read

Ep #14 Playing to your strengths, sailing with the tailwinds and why compounding really works in careers

Mohita Nagpal, B2B SaaS marketing leader on finding happy place as a marketer

Mita Mandawker

episode page

Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing

Mar 6, 2025

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3 min read

Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing

Branca Ballot, VP Marketing, Glide on building a long, successful and fulfilling marketing career

Mita Mandawker

episode page

[Bonus] Rebranding for Startups: A Mini-Lesson (Whys, hows, and ROI of rebranding) | Sofie Lehrmann, Founder, MilkMoo, fCMO

Nov 14, 2024

•

3 min read

[Bonus] Rebranding for Startups: A Mini-Lesson (Whys, hows, and ROI of rebranding) | Sofie Lehrmann, Founder, MilkMoo, fCMO

Rebranding for Startups: A Mini-Lesson | Whys, hows, and ROI

Mita Mandawker

episode page

Ep #12 Being a marketer (CMO) on cap table and why marketers should own revenue | Rapti Gupta (Bugasura, HSR Founders Club)

Oct 23, 2024

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4 min read

Ep #12 Being a marketer (CMO) on cap table and why marketers should own revenue | Rapti Gupta (Bugasura, HSR Founders Club)

What does it mean for a marketer to be on the cap table?

Mita Mandawker

episode page

Ep #11 From journalist to CMO & Co-founder, criteria of making career decisions | Rapti Gupta (Bugasura, HSR Founders Club)

Oct 17, 2024

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3 min read

Ep #11 From journalist to CMO & Co-founder, criteria of making career decisions | Rapti Gupta (Bugasura, HSR Founders Club)

Ever wondered how someone with a love for words makes it to the C-suite?

Mita Mandawker

episode page

Ep #10 Zigging-zagging, principles of evaluating roles, how to milk the cow and more | Sofie Lehrmann, Founder, MilkMoo, fCMO

Oct 10, 2024

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3 min read

Ep #10 Zigging-zagging, principles of evaluating roles, how to milk the cow and more | Sofie Lehrmann, Founder, MilkMoo, fCMO

3 key principles for evaluating job opportunities, solopreneurship, philosophy of milking the cow.

Mita Mandawker

episode page

Ep #09 Lessons from marketing at MNCs vs. startups | Sofie Lehrmann, Founder, MilkMoo, fCMO

Oct 3, 2024

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4 min read

Ep #09 Lessons from marketing at MNCs vs. startups | Sofie Lehrmann, Founder, MilkMoo, fCMO

Learn about Zig-zagging across industries and setups —from market research to MNCs to CMO.

Mita Mandawker

episode page

Ep #08 Leveraging your strengths, making career pivots | Krishna Kumar N, Business Storytelling Consultant, fCMO

Aug 22, 2024

•

4 min read

Ep #08 Leveraging your strengths, making career pivots | Krishna Kumar N, Business Storytelling Consultant, fCMO

This is a must-listen for anyone considering a career change!

Mita Mandawker

episode page

Ep #07 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore

Aug 15, 2024

•

6 min read

Ep #07 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore

If you're a marketer with entrepreneurial dreams, this episode is your guide.

Mita Mandawker

episode page

Ep #06 Journey from advertising to co-founding ed tech startup, creativity and more | Abhimanyu Saha, Co-founder, GuruQore

Aug 8, 2024

•

4 min read

Ep #06 Journey from advertising to co-founding ed tech startup, creativity and more | Abhimanyu Saha, Co-founder, GuruQore

Experiences working in digital account planning, the art of working with senior execs, prioritizing exposure over money in early career

Mita Mandawker

episode page

Ep #04 Marketer's guide to owning revenue, playing the long game, and career advice you won't find anywhere | Rohit Srivastav (Head of Marketing, FleetPanda, CMO in Residence, Arali Ventures)

Jul 18, 2024

•

4 min read

Ep #04 Marketer's guide to owning revenue, playing the long game, and career advice you won't find anywhere | Rohit Srivastav (Head of Marketing, FleetPanda, CMO in Residence, Arali Ventures)

Surprising connection between screenwriting and marketing, and must-know career advice.

Mita Mandawker

episode page

Ep #01 The secrets to a lasting marketing career: self-learning, adaptability, value alignment | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince)

Jul 11, 2024

•

4 min read

Ep #01 The secrets to a lasting marketing career: self-learning, adaptability, value alignment | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince)

Non-marketing skills you need to succeed, the realities of life as a consultant, and career lessons from Pranjalee.

Mita Mandawker

episode page

Ep #02 Career lessons: making better mistakes, testing waters before working for yourself, and asking for what you want | Pranjalee Lahri (Marketing Consultant)

Jul 11, 2024

•

4 min read

Ep #02 Career lessons: making better mistakes, testing waters before working for yourself, and asking for what you want | Pranjalee Lahri (Marketing Consultant)

Non-marketing skills you need to succeed, the realities of life as a consultant, and career lessons from Pranjalee.

Mita Mandawker

episode page

Ep #03 Mental models for choosing your next role, doubling down on your strengths, and the art of creating viral campaigns | Rohit Srivastav (Head of Marketing, FleetPanda, CMO in Residence, Arali Ventures)

Jul 11, 2024

•

3 min read

Ep #03 Mental models for choosing your next role, doubling down on your strengths, and the art of creating viral campaigns | Rohit Srivastav (Head of Marketing, FleetPanda, CMO in Residence, Arali Ventures)

Surprising connection between screenwriting and marketing, and must-know career advice.

Mita Mandawker

episode page

Ep 22. ROI survival guide for startup marketers

Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks

Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Ep #18 Why aiming for second best works + 3 jobs to find footing + career lessons that matter

Ep #17 From India's early product marketer to a profitable bootstrapped multipreneur

[Bonus] How to break into product marketing (even without the title)

Ep #16 Walking the halls and pushing big rocks up the hill

Ep #15 How this marketer built optionality in his career

Ep #14 Playing to your strengths, sailing with the tailwinds and why compounding really works in careers

Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing

[Bonus] Rebranding for Startups: A Mini-Lesson (Whys, hows, and ROI of rebranding) | Sofie Lehrmann, Founder, MilkMoo, fCMO

Ep #12 Being a marketer (CMO) on cap table and why marketers should own revenue | Rapti Gupta (Bugasura, HSR Founders Club)

Ep #11 From journalist to CMO & Co-founder, criteria of making career decisions | Rapti Gupta (Bugasura, HSR Founders Club)

Ep #10 Zigging-zagging, principles of evaluating roles, how to milk the cow and more | Sofie Lehrmann, Founder, MilkMoo, fCMO

Ep #09 Lessons from marketing at MNCs vs. startups | Sofie Lehrmann, Founder, MilkMoo, fCMO

Ep #08 Leveraging your strengths, making career pivots | Krishna Kumar N, Business Storytelling Consultant, fCMO

Ep #07 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore

Ep #06 Journey from advertising to co-founding ed tech startup, creativity and more | Abhimanyu Saha, Co-founder, GuruQore

Ep #04 Marketer's guide to owning revenue, playing the long game, and career advice you won't find anywhere | Rohit Srivastav (Head of Marketing, FleetPanda, CMO in Residence, Arali Ventures)

Ep #01 The secrets to a lasting marketing career: self-learning, adaptability, value alignment | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince)

Ep #02 Career lessons: making better mistakes, testing waters before working for yourself, and asking for what you want | Pranjalee Lahri (Marketing Consultant)

Ep #03 Mental models for choosing your next role, doubling down on your strengths, and the art of creating viral campaigns | Rohit Srivastav (Head of Marketing, FleetPanda, CMO in Residence, Arali Ventures)

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