Ep #12 Being a marketer (CMO) on cap table and why marketers should own revenue | Rapti Gupta (Bugasura, HSR Founders Club)

Listen now on Apple, Spotify, and YouTube.

Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career.

• 00:00) Intro

• (01:57) Why marketers should own revenue and focus on unit economics

• (08:49) Figuring things out - an essential skill to foolproof your marketing career

• (12:54) How to build your muscle of shipping fast

• (16:55) Why playbooks don’t work in this market

• (20:06) Why struggle is good in the early days of your career

• (27:07) Being a marketer on the cap table

• (37:13) LinkedIn gyaan culture

• (43:30)Career advice for marketers

• LinkedIn - www.linkedin.com/in/raptigupta

• Bugasura - https://bugasura.io/ 

• HSR Founders Club - https://www.hsrfounders.club/ 

You can find the full episode transcript below.

• The CMO Journal - https://thecmojournal.substack.com/ 

• Sairam Krishnan (CMO Journal) - https://www.linkedin.com/in/sairamkrishnan 

• Lenny’s newsletter -https://www.lennysnewsletter.com/ 

• CMO to CRO (book) - https://www.amazon.in/CMO-CRO-Takeover-Generation-Executive/dp/1544517807