Ep #17 From India's early product marketer to a profitable bootstrapped multipreneur

Siddhartha Kathpalia, on his journey from performance marketing to product marketing to multipreneur: the career evolution every marketer should see

Author

Mita Mandawker
June 22, 2025 • Estimated Reading Time: 5 minutes

Listen now on Apple, Spotify, and YouTube.

Ever wonder how some marketers seemingly effortlessly transition from corporate to entrepreneurship?

Siddhartha Kathpalia's story will change how you think about career planning. From accidentally landing in digital marketing (despite hating the idea) to becoming one of India's first product marketers, then building multiple profitable businesses, his journey proves that the best careers blend strategic choice with serendipitous chance.

Discover his "willingness to pay" research method, why he spent 8 years building a crossword puzzle, and how teaching product marketing made him better at the craft.

  • (00:00) Intro

  • (02:56) College festival success that planted first marketing seeds

  • (13:32) Landing first performance marketing role despite zero digital experience

  • (16:20) Growth hacking breakthrough: 150% lead increase discovery

  • (21:17) Spotting B2B SaaS opportunity through a simple office bag

  • (25:52) Star Wars campaign project that proved product marketing potential

  • (28:36) Cracking product marketing role through strategic positioning

  • (36:03) Content marketing "Eye of Sauron" - when leadership watches everything

  • (57:56) Building multiple revenue streams: Airbnb, teaching, music

  • (01:08:56) Willingness-to-pay research that shaped course pricing strategy

  • (01:15:51) Why teaching makes you better at your own subject

You can find the full episode transcript below.

[Episode Transcript] From India's early product marketer to a profitable bootstrapped multipreneur.pdf300.92 KB • PDF File