Ep #15 How this marketer built optionality in his career

Sanjeev NC on co-founding a $5k/month micro saas product, trainable gut

Author

Mita Mandawker
March 20, 2025 • Estimated Reading Time: 5 minutes

Listen now on Apple, Spotify, and YouTube.

From IT support to co-founding a $5k/month micro-SaaS product, Supermeme.ai, while holding down full-time roles, Sanjeev NC embodies the art of building optionality. Sanjeev is a generalist in the true sense, having held roles in customer, support, sales, marketing, and product.

In this episode, Sanjeev discusses how he's built multiple income streams alongside his full-time roles, why he believes 9-to-5s aren't as safe as we think, and how he leverages AI to build marketing teams that punch above their weight. His journey will inspire you to rethink your approach to career growth.

  • (00:00) Intro

  • (01:22) Early life in Chennai and foundational experiences.

  • (05:21) Make a Difference (MAD) and early leadership experiences.

  • (07:38) Capgemini and the discipline of IT support.

  • (12:05) Joining Freshdesk (Freshworks) and discovering new roles.

  • (15:16) Accidental entry into marketing through blogging and personal branding.

  • (19:19) Transition to product marketing and bridging product-marketing gaps.

  • (22:22) Product management at SuperOps.

  • (23:55) The birth of Supermeme: micro SaaS product.

  • (26:17) Understanding micro SaaS.

  • (32:06) Managing side hustles and full-time roles.

  • (35:00) Supermeme's growth strategy.

  • (39:05) Humor consulting and acting experiences.

  • (44:15) Stitchflow: building a marketing team and AI-driven strategies.

  • (01:02:03) Trainable gut: balancing impulse and research in decision making.

  • (01:07:29) Building optionality: multiple income streams and career freedom.

  • (01:15:01) Authentic personal branding.

  • (01:21:58) Career advice for aspiring and experienced marketers.

You can find the full episode transcript below.

[Episode Transcript] How this marketer built optionality in his career_Sanjeev NC.pdf554.08 KB • PDF File