[Bonus] Rebranding for Startups: A Mini-Lesson (Whys, hows, and ROI of rebranding) | Sofie Lehrmann, Founder, MilkMoo, fCMO

Listen now on Apple, Spotify, and YouTube.

Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more.

Discover how rebranding can impact your conversion rates, customer experience, and overall success, and how to tackle resistance by C-suite.

• (00.02) What is rebranding?

• (05:58) Process of rebranding

• (12:14) How to measure the impact of rebranding?

• (18:45) Challenges and impact of rebranding

• LinkedIn - https://www.linkedin.com/in/sofie-lehrmann-06282266/ 

• Website - https://www.milkmoo.net/ 

You can find the full episode transcript below.