Abhimanyu Saha is the co-founder of GuruQore, a bootstrapped community platform that empowers marketing professionals. With 10+ years of experience leading digital strategy at companies like Experience Commerce and WatConsult, he's also a mentor and visiting faculty at institutes like SIMC. Outside work, he's also an independent music producer and former national-level cricketer.
(00:00) Intro
(01:24) Early life - playing cricket at national level, studying biotech
(23:53) Turning childhood interests into a career in advertising
(31.20) Experiences building a career in digital account planning
(29.16) Everyone is creative, it just looks different for everyone
(35.02) Always pick experience over money in the early days of career
(51.03) Trial by presentation, experiences working with C-level execs
GuruQore - https://guruqore.com/
Substack - https://guruqore.substack.com/
You can find the full episode transcript below.
![[Episode Transcript] Journey from advertising to co-founding ed tech startup, creativity.pdf](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/file_attachment.png)
Input/output world of marketing - https://guruqore.substack.com/p/the-tale-of-two-marketing-worlds
SIBM - https://sibm.edu/
SIMC - https://www.simc.edu/
M&C Saatchi - https://mcsaatchi.com/
Wat Consult - https://www.watconsult.com/
Experience Commerce - https://www.experiencecommerce.com/
