[Bonus] How to break into product marketing (even without the title)

3-skill formula for transitioning into product marketing and career paths once you're in

Author

Mita Mandawker
June 05, 2025 • Estimated Reading Time: 4 minutes

Listen now on Apple, Spotify, and YouTube.

Thinking about transitioning into product marketing? You're not alone, but most people don't know how to make the jump.

This episode is your go-to guide.

Siddhartha Kathpalia brings a decade of product marketing experience and a front-row seat to the evolution of this field in India. As a Product Marketing Alliance ambassador and instructor for Growth School's Product Marketing cohort, he has helped shape the understanding and practice of product marketing.

Learn why companies rarely hire first-time PMMs and the clever workaround. Discover the 3 essential skills, how to position your experience as product marketing work, and career paths for current PMMs. Perfect for anyone transitioning into product marketing or planning their next move.

  • (02:46) What product marketers actually do

  • (10:00) The 3 must-have skills for aspiring product marketers

  • (13:42) The golden tip: How to show PMM experience without the title

  • (15:39) Career paths after product marketing

  • (18:44) Why some PMMs become entrepreneurs

  • (19:57) AI for PMMs

You can find the full episode transcript below.

[Episode Transcript] How to break into product marketing.pdf113.72 KB • PDF File