Ep #10 Zigging-zagging, principles of evaluating roles, how to milk the cow and more | Sofie Lehrmann, Founder, MilkMoo, fCMO

3 key principles for evaluating job opportunities, solopreneurship, philosophy of milking the cow.

Author

Mita Mandawker
October 10, 2024 • Estimated Reading Time: 3 minutes

Listen now on Apple, Spotify, and YouTube.

Sofie Lehrmann is the founder of MilkMoo, an agency dedicated to helping tech startups with marketing and a fractional CMO. With over 14+ years of experience, she started her career in market research, worked at MNCs, and later held several leadership positions at startups and scaleups.

  • (00:00) Intro

  • (02:06) How zigzagging helped her grow in career

  • (10:08) 3 Core principles of evaluating job roles

  • (14:59) Finding the right balance between salary and learning in early career

  • (17:42) Why and how she started her entrepreneurship journey

  • (21:27) Milking the cow philosophy and story behind the name

  • (25:32) Rise of the creator economy and solopreneurship

  • (32:29) Career advice for marketers

You can find the full episode transcript below.

[Episode Transcript] Zigging-zagging, principles of evaluating roles, how to milk the cow and more.pdf139.59 KB • PDF File