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- Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing
Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing
Branca Ballot, VP Marketing, Glide on building a long, successful and fulfilling marketing career
Mita Mandawker
March 06, 2025 • Estimated Reading Time: 3 minutes
Branca Ballot is the VP of marketing at Glide, a high-growth startup that makes it easy to build software without code. She has extensive experience hiring and leading teams, across companies like GoDaddy, Zenefits, and the Boston Consulting Group.
In this episode, Branca talks about why she looks for resilience when hiring marketers, why one should work out of a place of love over fear, and why she thinks of everything in driver trees in life and career.
(00:00) Intro
(02:10) From mechanical engineering to venture capital to marketing
(11:24) Marketing experiences from SMB to enterprises
(22:09) Pros and cons of working with smaller setups vs larger companies
(43:38) Interview advice from hiring manager
(53:39) Reflections from 18 years of working in marketing
LinkedIn - https://www.linkedin.com/in/brancaballot
Glide - https://www.glideapps.com/
You can find the full episode transcript below.
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