Ep #09 Lessons from marketing at MNCs vs. startups | Sofie Lehrmann, Founder, MilkMoo, fCMO

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Sofie Lehrmann is the founder of MilkMoo, an agency dedicated to helping tech startups with marketing and a fractional CMO. With over 14+ years of experience, she started her career in market research, worked at MNCs, and later held several leadership positions at startups and scaleups.

• (00:00) Intro

• (00:35) Early life and career and seeking external validation

• (07:52) How mentors helped set stage for her future success

• (08:54) Advice for young, ambitious marketers

• (11:30) What makes an unstoppable marketer

• (14:47) Learning curve when making the transition from MNC to startups

• (23:08) Career advice - don't listen to parents

• (26:03) Startup chapter - how leadership looks like at startups

• (33:10) How does revenue ownership look like coming from content and brand background

• (37:15) Why CEOs are the real CMOs at early-stage startups

• (42:25) Biggest challenge faced by CMOs in startups

• (43:51) Hiring philosophy

• (46:16) Advice on managing C-suite expectations

• (48:17) Why marketers should learn to say no

• (51:33) Using market research to bake customer centricity into marketing

• LinkedIn - https://www.linkedin.com/in/sofie-lehrmann-06282266/ 

• Website - https://www.milkmoo.net/ 

You can find the full episode transcript below.