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  • Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Disha Parekh, on turning "what you don't want" into career growth, why everyone thinks they can do content marketing but can't, and more

Author

Mita Mandawker
July 13, 2025 • Estimated Reading Time: 4 minutes

Listen now on Apple, Spotify, and YouTube.

Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder.

She has followed a philosophy: plan short-term to win in the long run. She now leads a 14-person content team at PriceLabs and has cracked the code on managing founder expectations, building specialist teams, and turning content marketing into a strategic growth engine.

  • (00:00) Intro

  • (03:00) Early life

  • (10:14) Why planning short-term wins long-term

  • (16:19) Agency boot camp: Why attention to detail becomes non-negotiable

  • (24:20) Communication vs comprehension: The skill that separates great marketers

  • (29:54) How a single Twitter thread landed her dream job at Paytm

  • (42:53) Managing trust when you're labeled a "job hopper"

  • (44:51) Fighting the perception battle -"If everyone could do content, everyone would."

  • (48:43) Managing founder expectations when you're the only marketer

  • (52:31) From IC to manager: the mindset shift that changes everything

  • (56:44) Why startups need marketing functions, not just content writers

  • (1:02:15) Content marketing differences: startup vs established company

You can find the full episode transcript below.

[Episode Transcript] Career wisdom from content marketing leader_ managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term.pdf255.81 KB • PDF File