Rapti Gupta, Head of Marketing at Avataar Ventures, on proving marketing ROI, Pipeline Minus One framework, first-principles thinking, channel selection, and speaking founder language to connect marketing work to revenue
Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks
Zeeshan Akhtar, prev. Head of Marketing at Mailmodo on positioning, scaling from solo marketer to 8-person team, creative campaign strategies, and building high-velocity marketing culture at a growth-stage martech startup
Ep 20. Content marketing leader breaks down what really gets you hired
Disha Parekh, on strategic industry selection for content careers, decoding red flags in job descriptions, and how freelancers can land strategic projects
Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term
Disha Parekh, on turning "what you don't want" into career growth, why everyone thinks they can do content marketing but can't, and more
![[Bonus] How to break into product marketing (even without the title)](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/ab67dda6-ee66-4cef-947f-0c1cfa682e75/Siddhartha_PMM_Bonus__1_.png)
