season 2

episode pageseason 2newsletterseason 1
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Ep 22. ROI survival guide for startup marketers

Ep 22. ROI survival guide for startup marketers

Rapti Gupta, Head of Marketing at Avataar Ventures, on proving marketing ROI, Pipeline Minus One framework, first-principles thinking, channel selection, and speaking founder language to connect marketing work to revenue

Mita Mandawker
Mita Mandawker
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Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks

Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks

Zeeshan Akhtar, prev. Head of Marketing at Mailmodo on positioning, scaling from solo marketer to 8-person team, creative campaign strategies, and building high-velocity marketing culture at a growth-stage martech startup

Mita Mandawker
Mita Mandawker
season 2season 2
Ep 20. Content marketing leader breaks down what really gets you hired

Ep 20. Content marketing leader breaks down what really gets you hired

Disha Parekh, on strategic industry selection for content careers, decoding red flags in job descriptions, and how freelancers can land strategic projects

Mita Mandawker
Mita Mandawker
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Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term

Disha Parekh, on turning "what you don't want" into career growth, why everyone thinks they can do content marketing but can't, and more

Mita Mandawker
Mita Mandawker
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Ep #18 Why aiming for second best works + 3 jobs to find footing + career lessons that matter

Ep #18 Why aiming for second best works + 3 jobs to find footing + career lessons that matter

Siddhartha Kathpalia, on building profitable ventures through "being nice," aiming for second best, and why it takes three jobs to find your footing

Mita Mandawker
Mita Mandawker
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Ep #17 From India's early product marketer to a profitable bootstrapped multipreneur

Ep #17 From India's early product marketer to a profitable bootstrapped multipreneur

Siddhartha Kathpalia, on his journey from performance marketing to product marketing to multipreneur: the career evolution every marketer should see

Mita Mandawker
Mita Mandawker
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[Bonus] How to break into product marketing (even without the title)

[Bonus] How to break into product marketing (even without the title)

3-skill formula for transitioning into product marketing and career paths once you're in

Mita Mandawker
Mita Mandawker
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Ep #16 Walking the halls and pushing big rocks up the hill

Ep #16 Walking the halls and pushing big rocks up the hill

Robbert van der Pluijm, Head of Marketing on building a career in adtech and playing the long game

Mita Mandawker
Mita Mandawker
season 2season 2
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🧪 How are marketing leaders using AI at work

🧪 How are marketing leaders using AI at work

Marketers Help Marketers

Mita Mandawker
Mita Mandawker
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Ep #15 How this marketer built optionality in his career

Ep #15 How this marketer built optionality in his career

Sanjeev NC on co-founding a $5k/month micro saas product, trainable gut

Mita Mandawker
Mita Mandawker
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Ep #14 Playing to your strengths, sailing with the tailwinds and why compounding really works in careers

Ep #14 Playing to your strengths, sailing with the tailwinds and why compounding really works in careers

Mohita Nagpal, B2B SaaS marketing leader on finding happy place as a marketer

Mita Mandawker
Mita Mandawker
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Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing

Ep #13 Why passion & resilience matter, art of managing up: Lessons from a VP Marketing

Branca Ballot, VP Marketing, Glide on building a long, successful and fulfilling marketing career

Mita Mandawker
Mita Mandawker