Mita Mandawker

Build marketing engines at early-stage startups for a living & write about marketing careers on side

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May 23, 2026

🧪 The B2B SaaS positioning guide: from when to start, to how to know it is working

Marketers Help Marketers

Mita Mandawker

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Apr 11, 2026

🧪 The marketing skills that stay relevant no matter what AI does next

Marketers Help Marketers

Mita Mandawker

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Jan 17, 2026

The unspoken parts of marketing careers (and what to do when they show up)

Marketers Help Marketers

Mita Mandawker

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Nov 12, 2025

ROI guide for startup marketers

Marketers Help Marketers

Mita Mandawker

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Nov 11, 2025

Ep 22. ROI survival guide for startup marketers

Rapti Gupta, Head of Marketing at Avataar Ventures, on proving marketing ROI, Pipeline Minus One framework, first-principles thinking, channel selection, and speaking founder language to connect marketing work to revenue

Mita Mandawker

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Oct 18, 2025

Ep 21. Mailmodo's marketing head on positioning, experiments, and creative risks

Zeeshan Akhtar, prev. Head of Marketing at Mailmodo on positioning, scaling from solo marketer to 8-person team, creative campaign strategies, and building high-velocity marketing culture at a growth-stage martech startup

Mita Mandawker

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