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- Ep #05 From Sales Pro to Fractional CMO, Being a Marketing 'Marwadi & more | Sonesh Prakash
Ep #05 From Sales Pro to Fractional CMO, Being a Marketing 'Marwadi & more | Sonesh Prakash
Listen to the ins and outs of becoming a fCMO, building a thriving business, and how frugality is a must-have trait for marketers.
Mita Mandawker
July 25, 2024 • Estimated Reading Time: 3 minutes
Sonesh Prakash is the CEO of CMO Outsourced and has been a fractional CMO for seed and series A startups for the past decade. He has also been a B2B sales and marketing professional for over 18 years and has worked with companies like Sage Software, Adecco, Bennett Coleman and Co. Ltd. (Times Group), and ICICI Bank. Outside of work, he's a poet and dabbles in stand-up comedy.
(00:57) Early life and career
(01:34) Career shift from sales to fractional CMO
(05:25) Initial projects, figuring out the pitch and niche as a fractional consultant
(09:43) How sales background made him a more empathetic marketer
(13:40) Big companies vs startups - pros and cons
(19:57) Networking - pre and post-Covid era
(31:17) How Covid created a boom for fractional consultants
(41:09) Advice to Solopreneurs
LinkedIn - https://www.linkedin.com/in/sonesh/
CMO Outsourced - https://cmooutsourced.com/
You can find the full episode transcript below.
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